Oil and gas Marketing Strategy. (free pdf.)
Most oil and gas service companies spend too much money on marketing collateral that doesn’t work. And throwing money away, month after month, can be mind-numbing.
We spend a ton of time designing a beautiful website or mapping out complicated ad campaigns, yet rarely do these efforts translate into increased revenue.
This also creates a second major problem. Service companies are left to rely completely on their sales staff to bring in revenue.
In a well rounded business your sales and marketing compliment each other. Your marketing should set your sales staff up for success.
The most practical way to get started is with a sales funnel.
Sales funnels are inexpensive to maintain, measure success and build trust with potential clients.
But how do you create a sales funnel? That’s a great question and I’ve provided a free PDF going int more detail on how to do this.
You can do this on your own or hand it to your marketing team.
This strategy has hardly been touched in the oil and gas industry simply because many people believe sales funnels are only helpful for retail products.
If you want to increase revenue, set your sales staff up for success or build up authority in your sector, a sales funnel is for you.
In this PDF, you’ll get practical strategies that are easy to implement and you’ll get a return on your investment almost immediately.
Stop wasting money on confusing marketing collateral and create a sales funnel that works!